Discovery
We map your service area, average ticket and growth goals on a focused intake call.
Deliverable: market & competitor snapshot
META ADS THAT TURN ATTENTION INTO APPOINTMENTS
Creative, campaigns, landing pages, CRM, AI follow-up, appointments, and revenue — built into one Meta Ads growth system.
Trusted by home-service brands across the country
THE LEAD-TO-REVENUE SYSTEM
Green City doesn't just generate leads — we build the system that turns them into booked revenue. Follow one ad impression down all eight stages, from a thumb-stop to a tracked, closed job.
-
01
AD IMPRESSION
META · IGThumb-stopping creative hits a high-intent local audience.
0 impressions -
02
CLICK
2.9% CTRThey tap through to a fast, conversion-built landing page.
0 clicks -
03
LEAD
FORM · CALLName, number and job request land in the CRM instantly.
0 leads -
04
QUALIFIED LEAD
AI SCREENAI follow-up filters tire-kickers and confirms real intent.
0 qualified -
05
APPOINTMENT
AUTO-BOOKA site visit drops straight onto the crew's calendar.
0 appointments -
06
ESTIMATE
QUOTEDYour team walks the job and sends a same-day estimate.
0 estimates -
07
CLOSED JOB
WON · 47%Contract signed. The crew is dispatched and the job is on.
0 closed jobs -
TRACKED REVENUE — THIS CAMPAIGN $0 8.4× return on ad spendAD SPEND$0AVG. JOB$0ROAS0
- 0 MORE LEADS High-intent local volume
- 0 MORE APPOINTMENTS Booked, not chased
- 0 MORE SALES Higher close rate
- 0 MORE REVENUE Return on every dollar
- 0 MORE PREDICTABLE A system, not luck
Ready to plug your business into the full lead-to-revenue system?
BUILD MY GROWTH SYSTEMTHE META ADS GROWTH ENGINE
Twelve moving parts — ads, creative, landing pages, lead capture, CRM, AI follow-up, booking and tracked revenue — wired into one machine, purpose-built for home-service brands. Not twelve disconnected tools. One operating system.
- One system. Every touchpoint.
- Fully integrated. Fully automated.
- More leads. More appointments.
- More customers. More revenue.
THE GREEN CITY OPERATING SYSTEM
MORE GROWTH.
LESS GUESSWORK.
We build it, run it and optimize it — so you stay on the tools, not buried in dashboards. You just watch booked jobs land in your calendar.
0
systems, one build
0
avg. lead response
0
leads lost to chaos
Twelve moving parts. One operating system. Built, run and optimized by Green City.
HOW WE ONBOARD
YOUR FIRST 30 DAYS, ENGINEERED
From first call to live campaigns — one clear, accountable path every home-service client moves through. No black boxes, no guesswork. Eight stages, one growth system.
Business Audit
We pull your numbers — close rate, CAC, capacity — and find where money is leaking.
Deliverable: revenue & funnel audit
Offer Strategy
We sharpen your offer and seasonal hooks so the right homeowners say yes faster.
Deliverable: irresistible offer & angles
Creative Direction
We script and shoot thumb-stopping ad creative — real jobs, real crews, real proof.
Deliverable: 6–10 ad concepts in motion
Funnel Build
Landing pages, forms, tracking and CRM wired into one measurable lead pipeline.
Deliverable: live page + CRM pipeline
Campaign Launch
Meta campaigns go live with clean structure, pixels firing and budgets dialed in.
Campaigns live
Deliverable: live ads, day 14 or sooner
Lead Management
Every lead is texted in seconds and nurtured by AI follow-up until it’s booked.
CRM pipeline
Deliverable: instant speed-to-lead system
Optimization
We scale winners, kill losers and report tracked revenue — every single week.
Deliverable: weekly revenue scorecard
THE META ADS COMMAND CENTER
Every lead, dollar, appointment and follow-up — measured in one place, optimized in real time. This is the dashboard behind every home-service campaign we run.
Everything ConnectedEverything MeasuredEverything Optimized
GREEN CITY OS
— LIVE
ALL SYSTEMS GO
CAMPAIGN PERFORMANCE
▲ 34% MoM
LIVE · Meta Ads Manager
AD SPEND / MO
$0
REVENUE INFLUENCED
$0
AI FOLLOW-UP
AUTO · 24/7
-
Hi Sarah! This is Mike with ABC Roofing — got your request for a free roof inspection. Can I please have your zip code?
AI texted Sarah · 4m -
77096
Sarah replied · 4m -
Great — we have a technician in your area on Tuesday. Does a 2:00–4:00 PM arrival window work for you?
AI · 3m -
Yes please — Tuesday afternoon works.
Sarah replied · 2m -
Amazing. May I please have your full address, phone number and email?
AI · 2m -
5432 Willowbend Blvd, Houston, TX 77096 · (713) 555-0192 · [email protected]
Sarah replied · 1m -
✓ Booked estimate — Tuesday 2:00–4:00 PM. Calendar updated & crew notified.
AI · just now
KEY METRICS · 30 DAYS
META ADS MANAGER- LEADS 0 ▲ 22%
- COST / LEAD $0 ▼ 18%
- COST / APPT $0 ▼ 12%
- BOOKED APPTS 0 ▲ 27%
- CLOSE RATE 0% ▲ 6%
- RETURN ON AD SPEND 0x ▲ STRONG
GROWTH OPERATING SYSTEM
IN SYNC- Meta AdsReach the right homeowners 1.2M reach
- Landing PagesTurn clicks into leads 31% convert
- Leads CapturedSynced straight to your CRM +412 / mo
- CRM & AI Follow-upReplies in seconds · 24/7 Instant
- CalendarEstimates land on the books 105 booked
- RevenueTracked, predictable growth $289K
People · Process · Tech — one system, fully managed
CRM · LEAD ACTIVITY
23
- Dana M.Roofing · Storm damage BOOKED
- Ramon T.HVAC · AC replacement QUALIFIED
- Kayla P.Bath remodel · Walk-in tub NEW
- Jared F.Fencing · 180ft cedar QUALIFIED
- Sofia O.Solar · 12kW system NEW
- Marcus B.Concrete · Driveway + patio QUALIFIED
APPOINTMENTS · THIS WEEK
9 BOOKED
8a9a
10a11a12p1p
2p3p4p
Booked estimateOpen
93% of booked estimates show up
CAMPAIGN HEALTH
ROAS 8.7xClick-through rate3.2%
Show-up rate93%
Lead qualityA+
AI reply speed8s
Looker Studio · live reporting
SYNCING META · CRM · CALENDAR · AI
LIVE PIPELINE: 72
- +0 QUALIFIED LEADS / MO
- +0 BOOKED APPOINTMENTS
- $0K REVENUE INFLUENCED
- 0x RETURN ON AD SPEND
One system, no blind spots — ads, CRM, calendar and AI follow-up wired together so no lead, dollar or appointment ever slips through the cracks.
Get your own command center — every lead, call and booked job in one place.
GET MY COMMAND CENTERYOUR GROWTH STACK · FULLY MANAGED
EVERY TOOL, RUN FOR YOU
We don’t just hand you logins. Our team operates your entire growth stack — ads, tracking, CRM, automation and booking — so every lead is captured, worked and booked. These are the platforms we run for our clients, every day.
-
Meta Ads ManagerLiveMeta Ads ManagerCampaigns built, launched & optimized daily
-
GoHighLevel CRMLiveGoHighLevel CRMEvery lead tracked from click to booked job
-
CalendlyLive
CalendlyEstimates booked straight onto your calendar -
ZapierLive
ZapierYour tools wired together — no lead leaks -
MakeLive
MakeAdvanced automations that run 24/7 -
Meta Pixel & EventsLive
Meta Pixel & EventsConversion tracking that proves real ROI -
Meta Business SuiteLive
Meta Business SuiteYour whole Facebook & Instagram presence, managed -
Business InboxLive
Business InboxEvery DM & message answered in minutes -
Content SchedulingLive
Content SchedulingAn always-on social presence that builds trust
One team, one stack, one accountable system — so nothing slips through the cracks.
Every tool above, set up and run for you — nothing left on your plate.
HAVE IT RUN FOR MEREAL RESULTS · LIVE AD ACCOUNTS
THESE AREN'T MOCKUPS.
THEY'RE REAL AD ACCOUNTS.
Real campaigns, real spend, real leads — pulled straight from the Meta Ads Manager across our home-service clients. Not a designed graphic in sight.
0Ad spend managed
0Leads & conversations
0Avg cost / result
0Live campaigns shown
Pulled live from Meta Ads Manager
Real ad accounts · not designed graphics
Every screen above is a live Meta Ads Manager view — real spend, real leads, real campaigns.
Want numbers like these on your own ad account?
GET RESULTS LIKE THESESIX WAYS WE TURN SCROLLS INTO ESTIMATES
Every Meta ad type, matched to the right stage of the home-service buyer journey — from the first cold scroll to the homeowner who’s ready to book.
Real instant lead forms that open in-app
AD TYPE 01
Lead Form Ads
A native instant form opens inside Facebook or Instagram — pre-filled with the homeowner’s name, email and phone. Zero friction, zero page load.
- Where it appears
- Facebook & Instagram feeds, Stories, Reels
- Best use case
- Filling the calendar fast in HVAC, roofing & remodeling
- Why it works
- The form is the destination — no website needed, so cost-per-lead drops and volume climbs
- 1Ad
- 2Instant Form
- 3CRM
- 4Booked Call
0
Avg. cost / lead
0
Form fill rate
00
Leads today
Hi! Need a roofing quote? Tell me your zip and I’ll get you a time. 😌
We had a leak after the storm — 30308
Got it ✅ A crew is in 30308 Thursday AM. Want the 9am slot?
Send a message…
AD TYPE 03
Message Ads
One tap opens Messenger or Instagram DMs. Our AI assistant qualifies, answers and books — turning a scroll into a real two-way conversation in seconds.
- Where it appears
- Messenger inbox, Facebook & Instagram feeds
- Best use case
- Service calls & questions — fencing, garage doors, repairs
- Why it works
- Conversation beats a cold form — objections get handled live and bookings happen in the chat
- 1Ad
- 2Chat Opens
- 3AI Qualifies
- 4Booked
0Avg. reply time
0Chats qualified
00Chats today
Still thinking about that new roof? Your free inspection is held for 48 hours. ⏳
SAVED FOR YOU
AD TYPE 04
Retargeting Ads
Homeowners who clicked, watched or started a form — but didn’t book — see a tailored follow-up that pulls them back to the finish line.
- Where it appears
- Feeds, Stories, Reels & Audience Network
- Best use case
- Recovering warm leads across every home-service vertical
- Why it works
- They already raised a hand — a timely nudge with urgency is the cheapest booked job you’ll buy
- 1Visited
- 2Pixel Fires
- 3Re-served
- 4Booked
0ROAS uplift
0Cheaper / booking
00Recovered today
Watch a full kitchen transformation in 30 seconds — from demo day to reveal. ⚡
0:30
AD TYPE 05
Video Ads
Cinematic before-and-afters, real crews and on-camera reviews stop the scroll and build trust before a homeowner ever fills a form.
- Where it appears
- Reels, Stories, in-feed video & the Audience Network
- Best use case
- Building brand & trust at scale — remodels, landscaping, solar
- Why it works
- Seeing the work and the people behind it earns trust no static image can — and feeds cheaper retargeting
- 1Watch
- 2Trust Built
- 3Click
- 4Book
0Watch-thru lift
0Cheaper reach
00Views today
$500 off any garage door install this month — plus a free smart opener. 🎉
LIMITED · ENDS JUN 30
AD TYPE 06
Offer Ads
A clear, time-boxed incentive — dollars off, free add-on, seasonal tune-up — that gives fence-sitters the reason to book now, not later.
- Where it appears
- Feeds, Stories & Reels with countdown urgency
- Best use case
- Slow seasons & capacity gaps — HVAC tune-ups, garage doors, flooring
- Why it works
- A real deadline plus a concrete offer beats “contact us” every time — it converts intent into a booked date
- 1Offer
- 2Urgency
- 3Claim
- 4Booked
0CTR vs. evergreen
0Faster to book
00Claims today
THE FULL ARSENAL
Six formats, one job — booked estimates. We run the right mix for your trade, season and budget.
- 01
Lead Form Ads
Instant in-app capture — lowest cost per lead.
CAPTURE - 02
Landing Page Ads
Pre-qualified, high-ticket bookings.
CONVERT - 03
Message Ads
Real conversations that book in chat.
ENGAGE - 04
Retargeting Ads
Win back the warm leads who hesitated.
RECOVER - 05
Video Ads
Cinematic proof that stops the scroll.
TRUST - 06
Offer Ads
Time-boxed deals that force the decision.
CLOSE
CREATIVE THAT CONVERTS
SCROLL-STOPPING VIDEO —
BUILT TO BOOK JOBS, NOT WIN AWARDS
The exact ad creative we produce and run for home-service brands — by trade, pulled from the last six months. Pick an industry and press play.
96 real campaigns across 12 trades — produced in-house and running on Meta right now.
Get scroll-stopping creative built to book jobs — not win awards.
GET CREATIVE THAT CONVERTSWHY GREEN CITY
WE DON'T JUST RUN ADS. WE BUILD THE SYSTEM.
Most agencies hand you clicks and a confusing dashboard. We own the full path from ad to booked, paying customer — strategy, creative, ads, landing pages, CRM and AI follow-up wired into one growth operating system you can actually see working.
HOME-SERVICE EXPERTISE
HVAC, roofing, remodeling, fencing, solar — we speak your trade and your buyer.
9 TRADES SERVEDFULL-FUNNEL OWNERSHIP
Ad to landing page to CRM to booked job — one accountable team, no hand-offs.
END-TO-ENDCREATIVE + ADS + CRM
Scroll-stopping creative, tuned Meta campaigns and a CRM that never drops a lead.
ONE STACKAI FOLLOW-UP
Speed-to-lead texts and calls in seconds, 24/7 — every inquiry worked until it books.
< 60S REPLY
THE
GROWTH
OPERATING
SYSTEM
OPERATING
SYSTEM
250+ HOME-SERVICE BRANDS OPERATING
REAL REPORTING
Leads, booked jobs and revenue in plain numbers — not vanity impressions or guesses.
REVENUE-LEVELAPPOINTMENT-FOCUSED
We optimize for jobs on the calendar, not form fills that never call back.
BOOKED > CLICKSREVENUE-FOCUSED
Every dollar is judged on return — we chase profitable jobs, not cheaper clicks.
ROI-FIRSTBUILT FOR YOUR MARKET
No recycled template strategy — a system built around your market, margins and capacity.
BUILT FOR YOU- 0 HOME-SERVICE BRANDS
- 0 LEADS GENERATED
- 0 APPOINTMENTS BOOKED
- 0 AVERAGE CLIENT RATING
One team. One system. From the ad to the booked, paying customer.
Stop renting clicks. Own the system that turns ad spend into booked revenue.
BUILD MY SYSTEMPACKAGES BUILT FOR GROWTH
Pick the level of system you want behind your business. Every package is a real growth engine wired ad → booked job — not a media-buying retainer that hands you clicks and a confusing dashboard.
CHOOSE YOUR STAGE
STARTER
Get the system live
$
0
/mo management
+ $2,250 one-time setup
- 2 service promotions (4 videos each)
- 1 metro location + 50-mile radius
- 8 fully edited video lead-gen commercials
- 8 different voiceovers
- Facebook & Instagram ads — messages & lead-form campaigns
- 20 designed social media posts
- 1,000 page likes & followers
- Integrates with email, Google Sheets, Zapier & Pixel
Works with
START HERE
MOST POPULAR
GROWTH
Accelerate booked jobs
$
0
/mo management
+ $2,500 one-time setup
- 4 service promotions (3 videos each)
- 2 metro locations + 50-mile radius each
- 12 fully edited video lead-gen commercials
- Facebook & Instagram ads — messages, lead-form & landing-page campaigns
- 4 jingles & 8 different voiceovers
- 4 landing pages
- 50 designed social media posts
- 1,000 page likes & followers
- 50 Facebook reviews
- Integrates with email, GoHighLevel, Google Sheets, Zapier & Pixel
- Email + SMS follow-up automation
Works with
SCALE MY GROWTH
DOMINATION
Own your market
$
0
/mo management
+ $3,500 one-time setup
- 4 metro locations + 50-mile radius each
- 5 service promotions (3 videos each)
- 15 fully edited video lead-gen commercials
- Facebook & Instagram ads — messages, lead-form & landing-page campaigns
- 5 jingles & 10 different voiceovers
- 5 landing pages
- 100 designed social media posts
- 5,000 page likes & followers
- 50 Facebook reviews
- Integrates with email, GoHighLevel, Sheets, Zapier, Pixel + any CRM
- Email + SMS follow-up automation
- AI agent incorporation
Works with
DOMINATE MY MARKET
SEE WHAT THE GROWTH SYSTEM RETURNS
Slide your average job value — watch the system project a typical 90-day return on the Growth package.
Leads / mo
68
qualified, ad → CRM
Booked jobs / mo
19
after AI follow-up
Projected revenue / mo
$161,500
on Growth management
- 01Scroll-stopping Meta ad
- 02Landing page & instant capture
- 03AI follow-up books the call
- 04Job sold & revenue tracked
- No long-term contracts Month to month, always
- Results driven Booked jobs & tracked ROI
- Dedicated support A real team, not tickets
- Transparent reporting See every dollar work
More leads. More appointments. More growth. Not sure which level fits? Book a strategy call — we’ll map the right system for your market in 30 minutes, no pressure.
SOCIAL PROOF
BRANDS WE GROW
A live wall of real home-service campaigns — the brands, the budgets and the booked-job numbers behind every result on this page.
- Brands scaled 0
- Avg. blended ROAS 0
- Ad spend managed / mo 0
- Leads booking now 24 /hr
Filter the wall
-
Fencing
0 leads in 90 days -
Mav DESIGN · BUILD Remodel 0 pipeline / 30 days -
HVAC
0 ROAS / tune-ups -
HVAC
0 / booked estimate -
Pave & Save DRIVEWAYS Paving 0 driveway quotes -
Air Quality
0 ROAS / duct cleaning -
Garage
0 repair + replace leads -
Construction
0 pipeline / 6 months -
Green HOME SERVICES Home Svc 0 more booked estimates -
California GREEN ROOFING Roofing 0 ROAS / storm offers -
HVAC 24/7 PRO HVAC 0 CPL / emergency calls -
Insulation
0 rebate leads
Real campaigns, real revenue. Your brand belongs on this board next.
OPERATING PRINCIPLES
THE GREEN CITY DIFFERENCE
Eight non-negotiables behind every campaign, every dollar and every follow-up. Select a principle to see exactly what it means for your booked jobs.
01 / 08 · PRINCIPLE
Booked jobs first
STRATEGIC
We don't boost posts and hope. Every campaign starts from your real numbers — average job value, close rate, service radius — then we reverse-engineer the exact ad spend that hits your revenue goal.
- Goal-first targeting. We map spend to booked jobs, not vanity reach.
- Geo & service segmentation. Roofing, HVAC and remodel buyers each get their own funnel.
- Quarterly growth plan. A clear next move every 90 days — no guessing.
Target ROAS modeled
0
Plan locked before $1 is spent
02 / 08 · PRINCIPLE
Live shared dashboard
TRANSPARENT
You see what we see. One live dashboard shows spend, leads, cost-per-lead and booked revenue in real time — no curated screenshots, no "trust us," no hidden agency markup on your ad budget.
- Live shared dashboard. Open it any hour and see exactly where your money went.
- Zero markup on ad spend. Your budget goes straight to Meta — our fee is separate and named.
- Plain-English reporting. Cost per booked job, not jargon graphs.
Of budget visible to you
0
Every dollar named & tracked
03 / 08 · PRINCIPLE
Outcome over hours
ACCOUNTABLE
We tie our work to your outcome, not our hours. If a campaign underperforms, we say so first and fix it on our clock. The relationship is judged on booked jobs and tracked revenue — full stop.
- Outcome-based reviews. Booked-job targets agreed up front, checked every month.
- We flag problems first. No spin — you hear it from us before the report.
- Fix-on-us policy. Underperformance gets re-worked, not re-billed.
Targets hit or re-worked free
0
We carry the result, not excuses
04 / 08 · PRINCIPLE
Test · measure · scale
DATA-DRIVEN
Opinions lose to evidence. We run structured A/B tests on creative, hooks, audiences and offers, then scale only what proves out. Conversion tracking and CRM data close the loop from click to closed job.
- Always-on A/B testing. Hooks, thumbnails and offers tested weekly.
- Click-to-close tracking. Server-side events tie ad spend to revenue.
- Scale the winners. Budget follows proven performance, not hunches.
Creative variants tested / mo
0
Winner gets the budget, fast
05 / 08 · PRINCIPLE
Stop the scroll
CREATIVE-OBSESSED
In home services the creative is the campaign. We shoot real crews, real installs and real before/afters — scroll-stopping work that earns the click before a single dollar of targeting does the rest.
- Real job-site footage. Your crews and finishes, not stock clips.
- Hook-led editing. The first two seconds win or lose the scroll.
- Fresh creative monthly. We beat ad fatigue before it costs you.
"Watch this 1996 furnace die"
Avg. thumb-stop rate
0
Scroll-stoppers, shot on site
06 / 08 · PRINCIPLE
Dollars, not form fills
REVENUE-FOCUSED
Leads are a means, revenue is the metric. We optimize the whole chain to closed jobs and return on ad spend — because 200 cheap leads that never book are worth less than 20 that sign.
- ROAS over cost-per-lead. We chase dollars booked, not form fills.
- Lead-quality filters. Tighter targeting kills tire-kickers.
- Revenue attribution. Every closed job traced back to its ad.
Tracked revenue / client / mo
0
Booked revenue is the only score
07 / 08 · PRINCIPLE
No leak points
FULL-FUNNEL
A great ad into a slow front desk leaks money. We own the whole path — ad, landing page, CRM, instant AI follow-up and booked appointment — so no lead falls through the cracks at 7pm on a Friday.
- End-to-end system. Ad → landing page → CRM → booked slot.
- Instant AI follow-up. Every lead answered in seconds, day or night.
- No leak points. We fix the handoff, not just the click.
Avg. lead response time
0
- Ad
- Landing
- CRM
- Booked
08 / 08 · PRINCIPLE
Built to compound
LONG-TERM PARTNER
We're not a 30-day test you run and forget. We compound — learning your market, sharpening your offer and lowering your cost per job quarter after quarter. Most Green City clients stay for years, not months.
- Compounding accounts. Your data makes next quarter cheaper than the last.
- One dedicated team. The same strategists who learned your market.
- No lock-in games. We earn the renewal with results, every month.
Avg. client lifetime
0
Cheaper cost-per-job every quarter
Eight principles, one promise — more booked jobs from the budget you already spend.
See the Green City difference applied to your market.
BOOK A STRATEGY CALLBOOK YOUR FREE STRATEGY CALL
Tell us about your business and we’ll map your full lead-to-revenue system on a free call — ads, creative, landing pages, CRM, AI follow-up and tracked revenue, built for your trade and your market. No commitment, and you keep the growth plan either way.
You’re in — talk soon.
Thanks, there. We’ve got your details and a strategist will reach out within one business day to book your free call and map your growth plan.